Paper details
Design of a Feedback Loop: Way to Innovations and Better Services
Author
Michal Klajban, ODEZVA (Organization for Design of a Feedback Loop), Czech Republic
Co-authors
Julie Haladová, Michal Klajban, Ľudovít Nápoký, Viliam Vateha, David Šmehlík / Masaryk university - Division of Information and Library Studies
Documents to download
Foto přednášejícího / Picture Rozhovor s Michalem Klajbanem Poster Presentation
Abstract
Feedback loop is one of the key tools for evaluation and innovation of services. It’s the simplest and in the same time the most effective method how to find out if your service works correctly, where potential weaknesses of the service are and how to eliminate them. Feedback loop is not only about distribution of questionnaires to random users or sending mailing with a link to your online questionnaire. It’s all about approach to the users. If you want feedback loop to works correctly, you need to design it similarly as a service. Good designed feedback loop is based on intuitions needs and target group of interviewees so the results are as relevant as possible and there is a big return of answers. It’s also important to create feedback collecting as a fun and to show users that there is a sense in that. The poster shows typical example of a process of feedback loop which has been experienced in our group ODEZVA.
Author's professional CV
ODEZVA (Organization for Design of a feedback loop) is non-commercial project established under the auspices of Division of Information and Library Studies at Faculty of Arts at Masaryk University in Brno. If some library decides to collect feedback from its users, we are always prepared to help. Apart from a realization of feedback loop we do consultations a workshop for library stuff.
