Paper details
Job Offers from Print to Online Advertisements through the Prism of the «Europeanа Newspapers Project»
Author
Natasa Dakic, University of Belgrade - University Library "Svetozar Marković", Serbia
Co-authors
Aleksandra Trtovac, Book Acquisition and Cataloguing Department University of Belgrade, University Library “Svetozar Markovic”, Vesna Vuksan, Department of Development and System Administration, Digitization and Cultural Activities University of Belgrade, University Library “Svetozar Markovic”, Belgrade, Serbia
Documents to download
Full text Foto přednášejícího / Picture Presentation
Abstract
The basic idea of the «Europeana Newspapers Project» is to provide, through the Europeana portal, an integrated approach to the newspaper collections from various European countries. The project aims to enable users a complex full-text search of content which includes the use of various tools and technologies for advanced search and information retrieval. University Library „Svetozar Markovic“ participates in the project with more than 40 newspaper titles and over 400,000 digitized pages printed mostly in Cyrillic and covering the period from the mid 19th to the mid 20th century. Project, also represents a great opportunity for researchers to view, search and examine, among other things, the content of advertisements in old newspapers, while advertisements represent a reflection of political, economic and social conditions in one country. In the focus of our research were job offers. They appeared in Serbian press in the early 19th century modeled on the newspapers from Central Europe, mainly from Austria. It is interested to see how they change during the time, regarding their appearance as well as their content, from ads that were not sorted by any logical order and schedule to specialised online services. Today, newspapers and magazines typically have very few job offers anymore. The overwhelming majority of ads are now online, whether on broad job boards, company websites, or display ads. Additionally, more and more job boards and web sites give the option of sharing job offers on social media such as Facebook and Twitter.
Author's professional CV
Nataša Dakić, library advisor, (born in Belgrade, 1972) has graduated Library and Information Science at the Faculty of Philology in Belgrade. She works as a metadata specialists and chief cataloguer for old and rare books in Book Acquisition and Cataloguing Department at the University Library of Belgrade. She is a member of the State Commission for issuing the permission for shared cataloguing. She is involved in several international projects for digitization and also the author of the articles in professional periodicals and participant in national and international conferences.
