Use of Information in Strategic Management and Corporate Strategies

Author: Lenka Mynářová,  DATAMAR, Czech Republic

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Abstract

At present, information support in strategic management is becoming an increasingly hot topic. Information is crucial for strategic processing. Thanks to IT development, we have an excess of information in terms of quantity. However, things are different in terms of quality, and this is the topic of my contribution. What information is needed for strategic management and the creation of corporate strategies? What form do managers need information in? What are the practical experiences in this area?

About the author

PhDr. Lenka Mynářová is a graduate of the Philosophical Faculty of Charles University of Prague. She has been involved in the area of market analyses since 1991. At present, she is the leader of marketing, sales and corporate strategy projects in Central Europe and Russia. She specialises in CRM, brand management and marketing controlling.