Researching International Markets: Euromonitor's Award-winning Books and Databases

Author: David Gudgin,  Euromonitor International, United Kingdom

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Abstract

In this presentation Euromonitor International shares its 30 years’ experience of researching international markets. There is insight into the sources they consult to research country, market and lifestyle data for their award-winning books and databases. Euromonitor will show how it adds value to information by creating brand new datasets from original source material. By creating products that allow comparisons across countries it is possible to gain a deeper insight into the countries and markets being researched.

• Get insight into strenghts and limitations of using multiple sources to research data
• Understand how data analysis tools can lead to a deeper understanding
• Put statistics in context with related analysis

About the author

David Gudgin has more than 15 years’ experience in the information industry. He has worked for several publishers promoting scientific information, conferences and now business intelligence. He is currently Sales and Marketing Director at market research publisher Euromonitor International. Euromonitor publishes award-winning books and databases for libraries. Its Global Market Information Database (GMID) is used by academic, public and government libraries worldwide, as well as international investment banks, strategic management consultancies, advertising agencies and consumer-facing manufacturers.