Paper details
Social Media in the Library: Discovering Best Practice
Author
Ewa Klorek, Taylor & Francis, United Kingdom
Documents to download
Foto přednášejícího / Picture Presentation
Abstract
The way social media tools are selected and used in the library changes regularly in an evolving digital and social climate. The opportunities social media presents to the library community includes, but is not restricted to, user engagement, professional networking, informational exchange and increasing the discoverability of existing online resources at the library. With so many tools available, multiple uses and so many librarians making use of these tools in their library, Taylor & Francis have produced a White Paper that analyses the challenges and opportunities presented by social media as a communication tool in the library. The goal: to establish how librarians are currently using social media in their roles, the most useful social media tools and best applications for these tools in a library setting.
The research is based on findings from focus groups, along with in-depth tele interviews, an online survey and Twitter party. Tips and lessons learned from these detailed case studies feature in the presentation to outline best positive outcomes of social media tools in a library setting, with a series of recommendations for maximum impact.
Author's professional CV
Ewa has been working in publishing for over 10 years now. The journey started for Ewa when she joined Cambridge Scientific Abstracts, which then became ProQuest and now works as a Journal Sales Manager at Taylor & Francis. Ewa is overseeing the journal business in Central, Eastern Europe, Russia, Sweden, Finland and Central Asia with a special interest in Open Access. Ewa is Polish but has been living in the UK with her family for the past 10 years.
