INFORUM 2011

Social Media Marketing and Libraries

Author

Olga Biernátová, Tomas Bata University in Zlín - Library, Czech Republic

Documents to download

• Full text

• Presentation

Abstract

Social media marketing is nowadays mostly a thing of the business realm which is capable to fully leverage it. Even non-commercial organizations and libraries are doing quite well in this environment. Many of them understand the significance and benefits of this environment.

However, social media aren't just another type of advertising channel, they're a very specific environment driven by the simple rule of „listening first, selling second“ (Dale Carnegie). Despite that, they're hard to grasp. Moreover they're changing rapidly. It's not easy to exploit this type of advertising and communication with your target group. It requires an ongoing learning effort, enthusiasm, hard work and openness. The Social media marketing submission should offer a general overview of the advertising possibilities of social media, current trends in this area and predictions for future.

Author's professional CV

Mgr. Olga Biernátová graduated from KISK at FF MU in Brno. Currently she's employed at the Library of Tomas Bata University in Zlin, where her responsibilities include marketing and PR, information education, book a librarian service, reference librarian and participation on tomasbata.com. At the same time, she's active as a member of the Guerilla Readers group where she mostly does f-marketing and commericial work besides small events to support book reading. She collaborates with several institutions (libraries, publishers) on many projects and events, gives a lot of speaks and leads many workshops. http://about.me/olga.biernatova