15th Conference on Professional Information Resources

Autor: Tomáš Oupický, ComAp s.r.o., Czech Republic

Fulltext

Abstract:

Almost everyone knows that the quality information is the key for the right decisions. It is also obvious that all companies have to know, what their customers wants and what the latest development on the market is. Without such information the time for any company is very limited on the market. Therefore almost all companies have some marketing information system. The small ones have just simple process like a meeting of the all involved employees and there they discuss the problem. Of course if the company is bigger such “system” is unsuitable and there has to be built some kind of the formal system. ComAp as a very dynamic and export focused company experienced necessity of marketing information systems in the close history. My presentation is about building of the marketing information system from the beginning 2 years ago to implementation of the systems. I would like to mention our plans for future development with close relation to CI too. Part of the presentation will be an analysis of the information sources we need and what kind of problems we faced within the implementation.

About author:

Tomas Oupicky is working as a Marketing analyst in the company ComAp. One of his responsibilities is building of the Marketing Information System in this company. After he graduated from Faculty of Management of VSE, he was working as a Senior Analyst in IDC, where he was responsible for the HW market analysis of the Czech and Slovak Republics.

Author: Vilém Sklenák, University of Economics, Czech Republic

Author: Martin Mrazek, Semanta, Czech Republic

Co-authors:

Author: Marydee Ojala, ONLINE: Exploring Technology & Resources for Information Professionals, USA

Author: József Áts, Eötvös Loránd University, Hungary

Author: Karen McKeown, ProQuest, United Kingdom

Author: Petr Dudek, Unipetrol Services Ltd., Czech Republic

Author: Jan Mottl, AiP Safe s.r.o., Czech Republic