Session Title
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Information for the Corporate Sector and Competitive Intelligence
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Navigating Managerial Information Sources
Katarína Šebejová, University of Economy in Bratislava
According to P. F. Drucker, information access represents a fundamental condition for company success. It is no longer about
application of computer-generated, information-rich economic models. It is about using information in the management of the
company in such a way that managers will make judgements based on information and they will be able to respond flexibly.
To search for information in paper form is time-consuming. The electronic media, on the other hand, can literally bury the
managers. It is important for manager to orient oneself in this maze of information resources effectively and obtain the
required
information quickly. It is essential to be familiar with valid legislation and it is necessary to follow information on the
economic
environment.
The demand for up-to-date legal information can be met by electronic collections of laws or systems of all the up-to-date
legal
information. It is no longer possible to cover the economic environment with one resource; electronic resources originate on
the
basis of data of both public and non-public nature, or those individually obtained. Public registers, official bulletins,
and data from
the capital market in particular inform about the microenvironment; the macroenvironment is covered by comprehensive
statistical
data and regularly monitored macroeconomic categories.
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