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Session Title

Information for the Corporate Sector and Competitive Intelligence

Information Support to Business Decision-Making

Anna Diačiková, CHEMOSVIT a.s.

My entry handles the complex treatment of external information which in a holding-type of a company is provided by the professional department using IT tools. The latest advances in marketing information system implementation for external environment analysis will be presented. The entry will include information on how the information support customer relationship management in reaching effective commercial results


 

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