Session Title
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Information for the Corporate Sector and Competitive Intelligence
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Information Support to Business Decision-Making
Anna Diačiková, CHEMOSVIT a.s.
My entry handles the complex treatment of external information which in a holding-type of a company is provided by the
professional
department using IT tools. The latest advances in marketing information system implementation for external environment
analysis
will be presented. The entry will include information on how the information support customer relationship management in
reaching effective commercial results
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