Pricing Models - What Constitutes a “Fair Price” for Electronic Information Products? | |
Sjoerd Vogt, The Dialog Corporation, Whitney, Great Britain | |
The Dialog Corporation offers a wide spectrum of pricing options – from purely transactional pricing, through to different subscription pricing plans. On what basis should transactional pricing be calculated – and how should the level of the subscription pricing be set so that it is fair to users and producers alike? How have the pricing models that Dialog uses changed over the years, and how are they likely to evolve in the future? |