How to "force" users to take advantage of electronic information sources.
	Ludmila Ticha, Czech Technical University, Prague, Czech Republic
	The contribution earn of a long-term experience in using of electronic information resources in academic environment, it describes ways of offering and presentation of the resources available and emphasizes the importance of the user education. It describes principals of marketing as the basis for library activities.
	Key words marketing, library marketing, university marketing, electronic information resources